Over the past month, I have continued to visit our Cement and Ready-Mix locations and want to reiterate that meeting many of you is the best part of my job. Thank you for continuing to share the opportunities and challenges in your work.
For this month’s blog, I’d like to focus on continuous improvement, specifically with our customers. Last month our Marketing & Communications team launched an important initiative that will help us better understand what we need to do to create a winning customer experience at Argos.
The project will examine the drivers of purchase, loyalty, price premium and referral. It includes customer & non-customer interviews with a goal to gather 350+ responses between the two businesses and various regions within. It will also look at competitive positions in our marketplace.
The feedback we receive will help us to identify areas of focus and develop plans to improve how we interact with and service our customers in each of our businesses. This is a critical step in our market share growth plans.
We will share more details about this project in next month’s High Five. I look forward to speaking with you then.
Be Safe,
Simon